🧠 Behaviour Makes Sense: Activity-Dependent Synaptogenesis It might sound like a bit of a tongue twister, but activity-dependent synaptogenesis describes something wonderfully simple. The brain builds and strengthens connections based on what it repeatedly does. Every time your dog experiences something, billions of nerve cells (neurons) communicate with one another. When those same neurons are activated repeatedly, the connections between them become stronger and more effic

🧠 Behaviour Makes Sense: Neuroplasticity Neuroplasticity might sound like a complicated scientific word, but the idea behind it is beautifully hopeful. It simply means the brain can change. Every experience your dog has helps shape the pathways inside their brain. The more often a behaviour is practised, the stronger those pathways can become—whether that’s barking at the window, chasing squirrels, or calmly watching the world go by. This isn’t about blame. It’s about unders